Advertising & PR concept for SAFE-R™
High-impact advertising and public relations work for your benefit and in correlation with your advertising activities, at the entrance to your facilities, in hospitality businesses, in the print media, radio and television as well as on relevant Internet platforms – provided by the internationally successful advertising and press partners of SAFE-R™.
- Alpgarant Newsline - press releases to regional and national media outlets. We issue press releases on current developments on a regular basis.
- Individual meetings - coffee meetings with representatives from regional media in the federal state capitals or in other hotspots.
- Advertorials - in the most relevant trade and regional publications.
- Spring/autumn round tables - after the end of each season we present the media with a retrospective and our Key Learnings in a press meeting.
- Expert positioning - we position regional and national experts of rescue, sports and tourism topics through statements, experts’ opinions, individual interviews, and so on.
- "Alpgarant SafetyTrips" - invitations of key journalists on 2-day visits to SAFE-R partner regions with a visit to the facilities, fireside chats with the general management, in co-operation with a "safe" region.
- Depending on the occasion and requirements, we will prepare measures such as: radio co-operations, invitations to TV stations for filming dates, etc.
Classical advertising and visitor information
- Advertisements - in various national and international sports publications, supplements in daily newspapers and special editions on the topic of sports and travelling with the involvement of our customers, complete with their names and logos.
- Marking - in the entrance area to your facilities, in catering and hospitality businesses in your region.
- Visitor information - informational POS leaflet in various languages presented at various sales points, tourist information offices, as well as hospitality and catering businesses.
- Internet platforms - advertising banners on a wide variety of websites with appropriate themes (mountaineering, winter sports, travelling, etc).
- Online visitor information - our very own "SAFE-R Web" platform with all relevant information such as the SAFE-R Finder, exciting stories and reports from the SAFE-R partner regions, photo competitions, raffles with travel coupons to a SAFE-R partner region as the prize and much more.